Icon: The Sunday Times

This video is well-known as "Icons," a commercial for the Sunday Times.
On official account, it is titled "Find your new favorite things."




The BGM is "Elaine's Theme" composed by Tom Player.
I heard this was from the drama Mad Men.
The song was so good that it made me watch the whole series.

A friend sent this to me, and I was so impressed after the video was finished.

It starts with Rodin's Thinker, moving on to Forest Gump, AMC's Mad Men, Michelangelo's Sistine Chapel ceiling, Quentin Tarantino's Reservoir Dogs, then finishes its tracking with Daft Funk.

It is so short yet culturally iconic elements captured in 30 seconds are so rich.
This is embracing everything reminds when people say culture; art, music, film, TV.
The official keywords for this viral video is those four, but it reminds so much more.
Also, it balances between classic and modern so nicely.

The most impressive fact was that the whole video is taken in one shot.
However, the movement is so dynamic that I didn't realize that when I first watched this.

Another importance of watching this video is control of lighting.
Texture, temperature, and time change as lighting does.

I guess it is very important to plan meticulously.
Also, more than enough staff members, sure.